Small Businesses Aren’t Too Small To Go Mobile

Shifts in technology often occur first in large organizations and trickle their way down to small businesses years later. During the Internet boom of the mid-to-late 1990s, most small businesses avoided having a Web presence. In the early-to-mid 2000s, while these companies finally ventured into the Web, the overwhelming majority didn’t offer e-commerce solutions to push their goods and services. And now, in the early 2010s, small business is hesitant to adopt mobile. But the truth is, every company-large, medium, and especially small-should be actively embracing mobility.

First off, let’s take a look at the word “mobility.” While the word is now synonymous with smartphones and tablets, there are a few who will remember that pagers, laptops, and netbooks were also once referred to as mobile as well. How the times change.

The definition of the word has shifted mostly because going mobile can mean a variety of things.

1. For some businesses, it means creating a responsive website that can scale down to smartphone and tablet screen sizes.

2. For others, it can mean developing an app to allow customers and clients to access to engage via App Stores.

3. For yet others, “going mobile” can mean something as complex as adopting corporate policies for smartphone and tablet usage.

Why Go Mobile?

According to Gartner, over 1.2 billion smartphones and tablets will be sold next year, dwarfing both desktop and laptop sales. Regardless of business a change of this magnitude cannot be ignored. There are too many potential customers and potential business opportunities on the line.

But aside from the staggering volume of devices, mobility opens up a whole new range of experiences for customers as well. These devices have simple, straightforward interfaces, making them easy for more people to use and they’re also constantly connected to the Internet, making it easier to access information. Because of this, an engaging experience in the form of a mobile-friendly e-commerce site or a creative app can easily increase your ability to engage with your audience.

What’s Your Strategy?

So, knowing that the trend towards mobility will only accelerate over the near future, where do you start? For a small business, the options can be overwhelming. After helping countless companies “go mobile”, we’ve noticed a key trend: the best small business mobile strategies seek to increase sales potential.

As such, the best metric to assess is the immediate value added to pipeline growth. Mobile devices or not, the Web is still the most effective way to search for goods and services. Responsive websites-websites that optimize themselves based on the screen they are viewed on-give potential customers the best chance to understand your business offering. By and large, this is the strongest mobile strategy to increase sales distribution. Mobile applications also have the ability to create new channels for revenue growth, but less so, because mobile operating systems only allow one application to take up a screen, forcing your app to compete for users’ attention with thousands of others.

Using Mobile Devices to Support Improved Mobile Workforce Management

It is quite obvious that mobile working has integrated into all strata of the working community today. The easy accessibility and availability of mobiles encourages mobile working and highly-advanced mobile devices support the business operations and better mobile management.

With the latest mobile coupled with workforce scheduling software now in the market, businesses can enjoy a greater degree of connectivity and control over personal and work lives compared to a decade or more ago. Today’s technology has enabled modern businesses to better manage and schedule their mobile effectively and efficiently through mobile devices.

Innovative solutions

Progressive technology that produces better mobile is now applauded by businesses across the globe to enjoy innovative solutions that include improved mobile workforce scheduling software using HTML5 mobile app or threaded two-way SMS technology.

It is usually quite a challenge to manage a mobile workforce without the right workforce scheduling software which can simplify the booking of appointment process. Intrinsic solutions include built-in scheduling software that integrates mobile devices to generate the best of workforce scheduling and planning.

Such solutions bring on a host of benefits that include simplified appointment making through easy and user-friendly screens with drag and drop features. The confirmed scheduled appointments can be directed to the mobile devices of mobile workforce immediately for action. Intelligent workforce scheduling software is able to direct the best mobile worker for the best job at the best time with the right resources.

Scheduling software is further enhanced to minimize travel time for the mobile workforce with an optimization of route on each job. Such scheduling software is designed to reschedule jobs around holidays and sick mobile workforce to gain higher productivity and service standards with customers.

Increased productivity

As mobile workforce scheduling software continues to be improved, the same advanced technology would produce compatible mobile devices that would integrate fully for the best support and results. Further improved mobile scheduling and management software is constantly researched, designed and welcomed by all parties involved.

It is noted that business bottom lines and workforce productivity can increase as much as 25% through improved workforce management software. Such software is powered by state-of-the-art HTML5 mobile app that includes a wide range of mobile devices such as Androids, iPhones and iPads.

Improved mobile workforce software on scheduling tasks and workforce can be activated via appropriate mobile devices available in the market to ensure a confirmed appointment and improved productivity.

Mobile Sites

If you want to reach people on mobile, you’ve got to start with the basics-a mobile site. Right now, over 25% of Internet users access the Internet exclusively using a smart phone or tablet. With that rate doubling each year, mobile Internet users are set to surpass home Internet usage by 2015. 50% of all Internet searches come from mobile-devices only. These trends underscore the need for your business to have a mobile website.

A mobile website can be a stand-alone entity, designed specifically for smart phones and tablets with content tailored specifically for the mobile user. For example, a movie theater’s mobile site would primarily display show times; for a restaurant, a mobile site would focus on the menu, business hours, and contact information for placing reservations. Mobile websites are much easier to read, to navigate, and to use on smart phones and tablets, compared to using regular websites via cellular device. A study on mobile users by Google found that 96% of consumers have encountered sites that weren’t designed with mobile in mind. It also found that when it happens, it can be bad for business-48% reported feeling frustrated and annoyed.

Along with social media connections like Facebook and YouTube, having a mobile website is becoming more important in supplementing your site’s exposure and ensuring loyal customers. In an online survey, when mobile users visited a mobile-friendly site, 74% of people say they’re more likely to return to that site in the future and 67% of users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service.

A great mobile website experience is becoming essential to your company, and users will continue to look for a mobile-friendly site until they find one that works for them. That means your competitors will benefit if your site fail to do the job (and vice versa). 61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site. Also, 79% of people who don’t like what they find on one site will go back and search for another site.

Advantages Of A Mobile Website Design

Just because people are able to see your website on your mobile device, it doesn’t mean that your business site is smartphone friendly. Mobile website design has grown to be the newest trend online. Mobile sites have a design adapted to the screen of a Smartphone and take into account the needs of mobile users.

As webmasters, we must bear in mind that few business opportunities have taken off as fast as the mobile web. For companies it is a novel way of its objectives and influence your customers, and for agencies is a way of offering new services that generate more revenue in a fast and easy way.

To learn more about mobile website design we must first learn the difference between mobile websites and mobile apps. A friendly website viewable on any smartphone is similar to one normal, only that it has been designed and adapted to navigate comfortably from a phone, and an (app) application for mobile, is programmed to perform specific tasks for cell phone users and must be downloaded and installed on the device.

Advantages of a Mobile Website Design

  • It requires less resources than an application.
  • It is easier and faster to launch a mobile website.
  • We can reuse much of the structure of the Web page.
  • It is available to all devices with Internet access.
  • If the mark is not known, it is difficult to download your application.
  • Updates can be made at any time and immediately available.

Another great advantage of having a mobile ready and friendly site is that it tends to convert more users into customers.

The fastest way to access mobile customers is through a mobile site with easy access. If your site offers a great mobile experience, users will be more inclined to make a purchase or subscribe to your services.

When people visit a web site tailored for smartphones use, 74% of users say that it will be more likely to return to this site in the future while a 67% of mobile users say that when they visit a web site tailored to the mobile, are more likely to buy a product or service from that web site.

What Is A Mobile Website and Why You Need One For Your Business

If you are a savvy business owner, you are certainly aware that more and more people are using their cell phones and mobile devices to surf the Internet and visit web pages. Therefore, you need a mobile website if you want to grow and expand your business. A mobile website is one of the most important tools you can have to market your business today.

But what if you already have a regular website for your business, do you really need a website designed specifically for mobile phones? Unfortunately, the answer is yes. Most mobile phones do not display regular websites well. Websites that are designed for desktop computers typically use too much memory and are too large to display on a phone’s small screen. Most mobile devices will shrink the size of the written content so that it is impossible to read. For that reason, a mobile website is an absolute necessity if you want to grow your business.

Every business organization needs a mobile website because it is the easiest and most effective way to reach out to the millions of potential customers that are going online with mobile devices. Using a mobile website gives your business the opportunity to capture the growing market for mobile phone users.

The advantage of using mobile websites is that you can be assured of getting customers at anytime as people use their mobile phones from anywhere, it could be in a bus or in a waiting room. We all at some point have been bored and pick up the cell phone to go online and try to keep busy.

If you are a business man, you have to ensure that your website can be viewed from mobile devices, otherwise you might end up losing a lot of potential customers. For that reason, you need a regular website as well as a site that is accessible from any mobile device.

If you own a local business, it is imperative that you have a mobile compatible website that provides all of your important information to mobile users. People who are 45 years old and younger are more likely to access your website using mobile phones. And for most businesses, this is the most important demographic as these folks are more apt to buy your products and invest in your services.

A well designed mobile website makes it easy for your customers to get the important details about you and the types of services that you provide. Regardless of the size of your business, it is important that you create a mobile website to help you expand your business and reach out to more customers.